 March/
April 2002
FEATURES
CORDIALLY YOURS
Cordials and liqueurs grow as they capitalize on consumer
taste trends.
By Michael Sherer
RESPONDING TO RESPONSIBILITY
Control state agencies find that teamwork pays when it comes to
preventing the misuse of beverage alcohol products.
By Cheryl Ursin
WHAT ARE YOU SERVING?
Some thoughts on how retailers can interest their customers in
wine and food pairings.
By John Foy
THE APPEAL OF SCOTCH
Blending tradition with new product variations, scotch suppliers
try to bring new consumers to the category.
By Howard Riell
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