November/
December 2000
FEATURES
STATEWAYS FISCAL YEAR 2000 IN REVIEW
An annual report providing an overview of sales volume, revenue and other data throughout
the control states.
By Richard Brandes
BRANDY & COGNAC:
MOVING ON UP
New marques, edgy new ads and luxurious packaging just in time for the holidays.
By Nicolas Furlotte
SAFE & SOUND
A variety of security measures can protect a retail operation from a wide range of crimes.
By Cheryl Ursin
A WONDERFUL TIME FOR SINGLE MALTS
Lavish packaging and gift sets help position single malts for extra sales during the
holiday season.
By Nicolas Furlotte
'TIS THE SEASON TO MAKE MONEY
The final two months of the year is the time to pile on the sales, and beverage alcohol
suppliers give plenty of aid with a wide selection of in-store merchandising materials.
By Richard Brandes |