Cover Photo:
Adrienne Helé
March/
April 1998
THE SPIRIT OF MEXIO
Driven by the continuing popularity of the Margarita and an expanding selection of
superpremium products, tequila sales keep rising.
By Howard Riell
THE SOPHISTICATED SPIRIT
Will the prestige and increasing popularity of single malts and superpremium blends help
increase sales for the entire Scotch category? Suppliers and retailers hope so.
By Cheryl Ursin
PROFITING FROM PREPARED COCKTAILS
The pre-mixed cocktail segment is growing into one of the top performers in the beverage
alcohol industry.
By Gerry Khermouch
BALANCING ACT
As more state governments weigh the pros and cons of privatization, control state systems
seek to strike a balance.
By Cheryl Ursin
GRAPE EXPECTATIONS
Wines produced in New York State are making a mark.
By F. Paul Pacult
SEASONAL PROMOTIONS
A look at some in-store promotions for the coming months.
By Libe Goad
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