Featuretrac
Featuretrac GeoNet
Promotrac
Pricetrac
On-Trac
Gift-Trac
Overview:
BeverageTrac is the Beverage/Alcohol Industry's performance source for distributor and company staff in executing merchandising and promotional plans. Key tools for tactical execution, BeverageTrac fills in the coverage gaps not addressed by scanning data.
- Industry experts in the Beverage/Alcohol Industry since 1985 Comprehensive services to monitor distributor performance in executing programs
- State-of-the-art electronic delivery systems to manage the information that is easy to use
- Training of your field sales force on the use of our information
- Totally dedicated to the Beverage/Alcohol industry -- we are constantly improving our existing services and adding new ones
- All of our services are designed to help you increase your sales!
Adams Business Research's BeverageTrac offers key insights allowing you to:
- Analyze trade promotion impact on sales
- Monitor long-term industry/brand trends
- Manage distribution and inventory
- Uncover business opportunities
- Support Category Management
- Maximize responsiveness to marketing conditions
- Develop market/account strategies
- Identify competitive activities
- Create fact-based selling presentations to retailer
Featuretrac reports are available at the national and market levels, reaching a combined population of more than 34 million consumers. Featuretrac also organizes ad reports into specific beverage categories…
When considering Featuretrac as a viable sales tool, look first to GeoNet!
> Ability to create custom geographies based on markets, retailers, or publications
> Create custom geographies to align with distributor geographies.
Create custom sales areas to track each region's performance.
> Provides pre-formatted report formats that can be exported to Excel, Access, etc.
> Stand alone PC application that is easy to install, update, and access.
Promotrac is our unique in-store display and POS merchandising audit designed to show how your product is displayed. This nation-wide audit goes beyond standard scanning data - it combines both statistical and photographic documentation for a better understanding of the selling landscape.
Promotrac relies on a national proprietary network of surveyors, who provide insight into the happenings in over 1,100 food, drug, and liquor stores in 25 major U.S. markets.
Based on specific criteria at each store location, the audits measure:
- Presence of Display
- Average Size of Display
- Use of Manufacturers' POS Materials
- Location of Display
- Pricing on Display
Promotrac audits are conducted twelve times a year and seasonal historical reports are available for prior year comparisons and analysis:
- Super Bowl
- Valentine's Day
- St. Patrick's Day
- Spring
- Memorial Day
- Father's Day
- July 4th
- Labor Day
- Fall
- Thanksgiving
- Christmas
Insights into:
- Competitive Merchandising Programs
- Executional Details of Display Campaigns
- Distributor Management Approach
- Special Field Activities (Custom Observations)
Shelftrac is an on-going measurement of retail distribution, shelf placement, and merchandising status. Shelftrac can detect if - compared to your competition - your product facings are gaining, losing, or staying the same. And, Shelftrac will identify if whether you or your competition is stocked at eye level.
Shelftrac assists in managing the performance objectives of your distribution network, while measuring your brand's competitive performance. Shelftrac is an excellent tool to monitor flagship brands, line extensions, new competitors, and MOST OF ALL --- the quality of your distribution!
We provide these insights through in-store auditors who frequent 1,500 outlets in over 25 major US markets. WHAT YOU GET…
- Measure distribution opportunities nationally and at the local level.
- Determine competitive levels of stocking.
- Assist in distributor performance evaluation.
- Answer customized questions about the off-premise environment in which they work.
Shelftrac Measures
- Distribution by individual SKU
- Facings
- Shelf level (quality of distribution)
- Shelf Price
Again, Adams makes available Custom Observations. Here we allow our clients to purchase a special study…or arm our auditors with a set of questions prior to the audit. These questions are then queried at the account level and observations are drawn on issues such as POP presence, special packaging, rack placement, cold box, etc…
All of the Shelftrac audits can be delivered in hard copy or CD ROM form. The report can be broken out by category (Wine, Beer, Spirits), by region (Nationally, by Market), or by national account (Winn-Dixie, Kroger, Albertson's etc.)
At each store location, the audit measures:
- Average Price
- Most Often Price
- Low Price
- High Price
Pricetrac audits are conducted four times a year, and historical reports are available for previous year's analysis. The months in which those audits are conducted are March, June, September, and December.
On-Trac is an ongoing measurement of product distribution and point-of-sale placement by national chains in key markets. On-Trac identifies product stocking levels and assists in evaluating distributor performance vs. sales objectives. In short, On-Trac can answer your specific questions about the complex on-premise environment.
On-Trac relies on account audits performed by highly trained auditors at 3,200 outlets in 31 U.S. markets. Trade segments measured include informal & formal dining, bars & taverns, hotels, and clubs—with a breakout of 25 major chain establishments.
Within these high profile accounts, On-Trac measures:
- Bar Distribution
- Back Bar vs. Well vs. Speed Rack
- Price
- Tap vs. Bottle vs. By The Glass
- POS Placement (Permanent and Temporary)
In addition to those core measures, On-Trac can make available any custom observations requested by our clients. These observations can range in nature, but most important are questions we allow our clients to formulate.
On-Trac audits can be delivered by category (Wine, Beer, Spirits) by region (Nationally or by Market) or by national Account.
You know Holiday Gift Sets can represent a significant amount of your brand's holiday sales, as illustrated by the following dramatic Holiday Gift Set success…
Total Chicago Market - Food, Drug and Liquor
Total Brand A Gift Set
$ Share
You must assure these Gift Sets have solid distribution during the key holiday selling weeks in November and December.
With Gift-Trac a QUICK read with a QUICK turnaround!
Gift-Trac offers an efficient read on Gift Set shelf merchandising in the 25 top markets. The service is designed to provide you with actionable data in time to adjust distribution before the Thanksgiving holiday!