June 2003
PROMOTIONS
Mixin' it Up
A
variety of innovative cocktails and coffee drinks are making
their way into bars and restaurants, thanks to Monin & Rémy
Martin, who have paired up for the first time to create 10
new drink recipes. Rémy Rose Spritzers, Rémy
Mint Juleps, Rémy Iced Nutty Lattes and Rémy
Caramel Javas are just a few of the specialty drinks being
offered. All recipes include Rémy Martin Grand Cru and
Monin flavorings. Check them out at www.monin.com.
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Smoothe into Summer 
In promoting healthy beverage alternatives, Island Oasis is offering a new promotional kit, "The Good For You Smoothie," featuring bib aprons, stickers, static clings, a counter mat and an easel back poster for on-premise retailers. Customers can enjoy smoothies for breakfast, a midday pick-me-up snack or as a meal replacement. Island Oasis notes that smoothies are a quick, nutritious way to help get in those five to seven suggested daily servings of fruit and vegetables.
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Platinum Edge
El
Tesoro Tequila has undergone a makeover, and the first getting
a push out the door is El Tesoro Platinum, with an ad campaign
and an on-premise promotion that includes in-market visits
from master distiller Carlos Camarena. POS includes T-shirts,
table tents, tasting notes, and glassware. Jim Beam Brands
imports.
CIRCLE READER SERVICE NO. 23
Road Trip
The
Labatt Blue Outfitters Tour will hit the road this summer,
stopping at outdoor events and festivals throughout the Northeast
and Midwest, such as the Syracuse Jazz Fest, Livonia Spree,
Cleveland Grand Prix, Taste of Buffalo, the Bite of Seattle
and more. The tour, which will travel for 14 weeks, boasts
a slew of new interactive entertainment and games and supports
on-premise promotions.
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Easy Going 
Allied Domecq would like you to know about the Malibu "Take Life Less Seriously" campaign. The on-premise portion will focus on nearly 1,000 sampling events, featuring "Malibu Meter Maids" dressed as Caribbean traffic cops, who will ticket customers accused of taking life too seriously. The tickets can be exchanged for free Malibu drinks or giveaway items, including Malibu lip balm and stress balls branded with recipes. POS materials, including neon signs, patio umbrellas and table tents, will also be available.
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Beer and Footie
Carlsberg,
the largest beer sponsor of soccer worldwide, has launched
its new promotional campaign, "Are you Part of the Game?" Promotional
materials include a replica Liverpool jersey (from the English
national team), a FIFA-approved match soccer ball, a Coaching
jacket as well as case cards, coasters and posters. Soccer
gear and goodies are being sold at on-premise locations as
well as online at: www.us.carlsberg.com.
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