January/
February 2001

ON THE COVER
PHOTOGRAPHY
BY ARTHUR COHEN
MODEL MARY CULMONE
STYLIST KRISTIN SIIVONEN

Features

BAC OFF
Be careful of the new Blood Alcohol Laws and trade customers up to better, not more.
BY BILL ASBURY

CORDIALLY YOURS
The cocktail boom continues, this time spurred on by the explosion of flavored schnapps and cordials.
BY CHERYL URSIN

WHAT GOES WITH WINE? RED LOBSTER
The dinner chain is following up on its reinvigorated spirits program with a new emphasis on wine.
BY RONA GINDIN

WINTER WONDERS
Winter brews can last a long time. Sell them all spring long.
BY LEW BRYSON

SOUTHERN WINES
Keep your eyes peeled for bargain wines from Argentina, Australia and especially Chile.
BY DAN BERGER

TUNE-UP YOUR SPRING PROMOTION MACHINE
St. Valentine's Day and St. Patrick's Day are only two of the holidays offering pormotional opportunities. Try your hand.
BY MIKE SHERER

Departments

BY THE WAY

CURRENTS

PROMOTION UPDATE

PRODUCTS

DRINKS