On The Cover:
Illustration by Harry Pulver, Jr.

Features

CATCH THE IMPORTED BEER WAVE
Brews from Mexico, Holland, Germany and the UK keep building strength. Here's how restaurateurs are taking advantage.
By Priscilla Estes

CHEERS BEVERAGE CONFERENCE COVERAGE
Couldn't make the most important on-premise beverage meeting of the year? We distill the essence for you.

Richard Rivera, president of Red Lobster, explains how the chain relies on the beverage business for profitability.

Wine panelists tackle training and service.

Adams Business Media beverage data presentation:
What's hot and not.

Non-alcohol panel:
Can you succeed with tea, water and juice?

Spirited discussion:
Flavors build business.

How many are enough?
Beer business brand building.

Can Bar-Ometer help your operation?

Awards and party coverage

Coverage by Nancy Backas and Jack Robertiello

GIN IS IN
Are ultra-premium gins poised to boom? An examination of the category. PLUS imported and boutique gin tasting.
By Nicolas Furlotte

TEA FOR ME
A tea fan explains the allure---and potential profitability---of the world's favorite beverage.
By T.A. Finklang

Please Note: Some pictures or diagrams are only available through the printed media

From the July 2000 issue of  Cheers.

BY THE WAY

CURRENTS

PROMOTION UPDATE

PRODUCTS

DRINKS