March
2000
Features
On The Cover:
Illustration by Susan Williams
BREW NEWS: WOMEN ON THE VERGE
How can beer-focused operations appeal to women as well as the prime male demographic?
Colorado-based Rock Bottom's Tracy Finklang shares some tips.
PREMIUM POURS: BLENDING IN
How blended Scotch marketers plan to bring the former powerhouse category back
to prominence.
By Nick Furlotte
DRAFT SELECTIONS
Maintaining a top-of-the-line draft program takes constant attention. Some
winners share their tips. Plus help from the brewers.
By Priscilla Estes
CLASS IN A GLASS
Keep your beverage programs high-profile by upgrading your glassware selection.
By Howard Riell
CALIFORNIA DREAMIN' IN FLORIDA
Walt Disney World's California Grill has one of the country's best wine sales
track records. Here are their secrets.
COGNAC'S CONTRADICTIONS
How can a spirit known for its tradition and elegance go so well with cola
or tonic? That's only one of Cognac's contradictions
By Jack Robertiello
Departments
Please Note: Some pictures or diagrams are only available through the printed media
From the March 2000 issue of Cheers.
