Holiday Promotions
A selection of some of the holiday-themed
merchandising materials available to retailers.
Use them to create a festive store atmosphere to spur extra
sales.
Absolut Vodka
has a full lineup of in-store POS this holiday season, using
the theme "Absolut Holiday Ornament." There are also
mass end-aisle displays, case cards, recipe brochures as well
as gift boxes for Absolut and the five Absolut flavors.
Bacardi USA is debuting
several colorful holiday gift sets for its line of flavored rums,
including this one for Bacardi Big Apple, which includes
a 750 ml as well as two logoed cocktail glasses.
Jack Daniel's Tennessee Whiskey,
from Brown-Forman Beverages, celebrates "Holiday Traditions,
from Our Family to Yours," with a lineup of gift packages
and POS materials including this eye-catching case card cutout
with a scene from Lynchburg, TN.
Stolichnaya
is offering holiday gift boxes for all its flavors, featuring
drink recipes for each on the back of the box. To encourage flavor
sampling, a Stoli Rainbow Gift Pack will include one 750 ml bottle
of Stolichnaya with four (one each) 50 ml bottles of Razberi,
Vanil, Ohranj and Persik (Peach). Case cards will also highlight
that Stoli tastes best when served chilled.
Irish Mist Liqueur
features two beautiful cordial glasses along with a 750
ml of the brand in this classic holiday gift set.
Baileys Original Irish
Cream, from Diageo, is highlighting a holiday POS campaign
including a case header, four-rack display and case display
that incorporates the Baileys holiday tin, as well as this pole
topper that tells customers to "Bring Baileys. Be invited
again and again." There are also gift tag neckers and bottle
neckers with special Baileys holiday cocktail recipes such as
the Baileys Fizz and Baileys Minty Mistletoe.
Starbucks Coffee Liqueur,
from Fortune Brands, is launching this holiday gift set that
includes a 750 ml of the brand along with a $5 gift card to
any Starbucks outlet.
Jim Beam Black, from Fortune
Brands, is offering this gift set, among other holiday materials,
which features a flask/cigar holder along with a 750 ml of Jim
Beam Black.
