July/August 2003

Cover illustration
by Mike Dammer

features

The Deep Discount Effect
Many would agree that Costco has changed the business of wine retailing. How is the rest of the trade responding?
By Dan Berger

A Cordial Summer
Cordials created the colorful cocktail craze long before flavored vodkas and rums came along.
By Michael Sherer

Malternative Maximization
Well into their second year on the market, flavored malt beverages continue to cause a stir.
By Bob Keane

The Computer Evolution
The most successful beverage alcohol retailers find that over time, their computer systems grow on them.
By Cheryl Ursin

Retailer Wine Selections
The Beverage Dynamics National Retailer Wine Panel recommends a lineup of top quality/value sauvignon blancs.
By Richard Brandes

Showtime
A selection of photos honoring the Adams Growth Brand Awards winners.

departments

By The Way

F.Y.I.

Merchandising

On The Shelf