June 1999
FEATURES
Cover illustration:
Adrian Kliros
WHAT RETAILERS DO WRONG
Retailers recount the ways they screw up business. Sound familiar?
By Howard Riell
MERLOT IS NOT YOUR FRIEND
Merlot is still one of the best-selling varietals on the shelf, but retailers should
take a closer look at the
varietal's expanding popularity.
By Dan Berger
PROFITS.COM
Can retailers profit from the internet? You bet they can. Here's how.
By Howard Riell
DID YOU KNOW THAT...?
Getting extra sales is often a matter of having the right information at your
fingertips. Here's an informational guide about beer for retailers, their staffs and
consumers.
By Richard Brandes
CALL FOR ENTRIES
The 15th Annual Beverage Dynamics Advertising & Promotion Awards.
HEAT WARS
It's suppliers' final charge to get their products noticed before the real summer heat
hits. Check it out.
By Libe Goad
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From the June 1999 issue of
Beverage Dynamics.
Please Note: Some pictures or diagrams are only
available through the printed media |
