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Publisher's Note

F.Y.I.

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Merchandising & Promotion

On The Shelf

July/
August
1998

CRAFTS AT THE CROSSROADS
While growth has slowed considerably, the talk of doom and gloom for craft and specialty brews is grossly exaggerated.
By Michael Sherer

IS GIN FINALLY IN?
Gin brands are taking a lesson from their kindred spirits, tequila and vodka and are stressing the importance of their individual history and quality.
By Cheryl Ursin

COMPUTING PROFITS
When choosing their next -- or first -- computer system, retailers should consider several recent developments.
By Cheryl Ursin

FLAVOR MANIA
Accenting a rainbow of fruit flavors, shooters and schnapps appeal to a wide spectrum of consumer tastes.
By Howard Riell

COOLER BY THE MINUTE
Stressing refreshment and vibrant flavor combinations, coolers try to expand their market.
By Howard Riell

 

RETAILER WINE SELECTIONS
The Beverage & Food Dynamics National Retailer Wine Panel recommends a lineup of top summer wines.
By Richard Brandes

 

SEASONAL MERCHANDISING
It's the dog days of summer, and cool merchandising is looking to keep sales from overheating.
By Libe Goad