 May 1998
STIRRING UP VODKA
As the American consumer becomes increasingly savvy, vodka responds with products that
offer both upscale imagery and value.
By Cheryl Ursin
SHOW & TELL
Selling beer can be easy when you use some basic merchandising techniques.
By Michael Sherer
GRAPE EXPECTATIONS
Wines produced in New York state are making a mark.
By F. Paul Pacult
RETAILER WINE SELECTIONS
The Beverage & Food Dynamics National Retailer Wine Panel recommends a lineup of top
quality/value chardonnays.
By Richard Brandes
HOW TO SELL MORE SPIRITS
Retailers relate ideas on successfully merchandising distilled spirits.
By Howard Riell
CALL FOR ENTRIES
The 14th Annual Beverage & Food Dynamics Advertising & Promotion Awards. |
