Publisher's Note

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& Promotion

On The Shelf

April 1998

GROWTH BRANDS
Beverage & Food Dynamics identifies the fastest-growing brands of wine, beer and spirits in the beverage alcohol industry.
By Richard Brandes


FOREIGN LEGIONS
Imported beers continue their assault on the U.S. market.
By Michael Sherer


THE SPIRIT OF MEXICO
Driven by the continuing popularity of the Margarita and a growing selection of superpremium spirits, tequila sales keep rising.
By Howard Riell

RETAILER WINE SELECTIONS
The Beverage & Food Dynamics National Retailer Wine Panel recommends a collection of top pinot noirs.
By Richard Brandes

THE WINE PRICING CHALLENGE
Several factors contribute to how retailers price their wine inventory.
By Dan Berger

CALL FOR ENTRIES
The 14th Annual Beverage & Food Dynamics Advertising & Promotion Awards.

WARMING UP
Spring is in full swing, and suppliers are looking to reel in profits with exciting promotions, displays and sweepstakes.
By Libe Goad