April 1998
GROWTH BRANDS
Beverage & Food Dynamics identifies the
fastest-growing brands of wine, beer and spirits in the
beverage alcohol industry.
By Richard Brandes
FOREIGN LEGIONS
Imported beers continue their assault on the U.S. market.
By Michael Sherer
THE SPIRIT OF MEXICO
Driven by the continuing popularity of the Margarita and
a growing selection of superpremium spirits, tequila
sales keep rising.
By Howard Riell
RETAILER WINE SELECTIONS
The Beverage & Food Dynamics National Retailer Wine
Panel recommends a collection of top pinot noirs.
By Richard Brandes
THE WINE PRICING CHALLENGE
Several factors contribute to how retailers price their
wine inventory.
By Dan Berger
CALL FOR ENTRIES
The 14th Annual Beverage & Food Dynamics Advertising
& Promotion Awards.
WARMING UP
Spring is in full swing, and suppliers are looking to
reel in profits with exciting promotions, displays and
sweepstakes.
By Libe Goad
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