 March
1998
THE SOPHISTICATED SPIRIT
Will the prestige and increasing popularity of single malts and superpremium blends help
increase sales for the entire Scotch category? Suppliers and retailers hope so.
By Cheryl Ursin
PROFITING FROM PREPARED COCKTAILS
The pre-mixed cocktail segment is growing into one of the top performers in the beverage
alcohol industry.
By Gerry Khermouch
BREWING THINGS UP
Are alternative malt beverages more than just a fad?
By Michael Sherer
SEEING THE LIGHT
Light beer sales continue to shine, as brewers brighten brand marketing programs.
By Michael Sherer
DOWN UNDER, RIGHT SIDE UP
U.S. Consumers can expect an influx of premium wines from Australia.
By Dan Berger
SEASONAL PROMOTIONS
A look at beer and spirits promotions for the upcoming season.
By Libe Goad
RETAILER WINE SELECTIONS
The Beverage & Food Dynamics National Retailer Wine Panel recommends a collection of
top sauvignon blancs.
By Richard Brandes
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