November/
December 1997
 GIVE &
TAKE Marketing cordials and liqueurs as gifts can boost holidays sales.
By Cheryl Ursin
SINGULAR SENSATIONS Single malt Scotch
continues tobe one of the hottest segments in the beverage alcohol industry.
By Howard Riell
RETAILER WINE SELECTIONS The Beverage
& Food Dynamics National Retailer Wine Panel recommends a lineup of outstanding
dessert wines as well as dozens of red wines selling for less than $12.
By Richard Brandes
SPARKLING WITH LIFE Retailers and
suppliers are optimistic about the prospects of champagne and sparkling wine sales
bubbling up in the future.
By Dan Berger
HOW SWEET IS IT? Chocolate beverages have
shown promise, but with only one major player, the category has still not moved past being
a market niche.
By Gerry Khermouch
RINGING IN PROFITS One last peek at
suppliers' holiday merchandising for 1997.
By Beth Sherman
HOLIDAY BEER MERCHANDISING A dozen ways
to brighten holiday beer profits.
By Michael Sherer
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